Coke sells at approximately 50 times earnings, 10 times sales, 27 times book value. These valuations are unprecidented and not based on logic. It earned $1.65 last year and will earn a little less this year. Can anyone tell me why this "growth stock" sells at a price as high as it does? Based on fundamentals and even accounting for the brand name, this stock should sell at less than half of its current price. The only split that should occur is a downward correction in the price of the stock. In addition, when Warren Buffet sells his position or when he dies and his successor sells, the price should rapidly deteriorate.