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The Coca-Cola Company Message Board

  • daniallelee daniallelee Apr 24, 1998 5:09 AM Flag

    Ko is a GREAT company but.....

    Hey,

    Just a question? I think KO is the BEST company in America to own, but look at the PRICE. Doesn't anyone think it's a little too expenxive at a P/E of 47? I mean if 47 is not too much, then what is? Warren Buffett bought this back in 1986-1988 at a P/E of less than 20. Have you noticed he is NOT accumulating any more shares? I feel you can pay too much even for the best of companies.

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    • I did my share of bottle gambling. It was fun. Maybe KO can
      place location of bottler on bottom of cans, it would probably increase sales.

      Is it true that these old bottles may have value as a collectable ?

    • try www.cocacola.com
      you will get an e-mail from a Mr.Harrell.
      they reject all outside suggestions due to legal problems with compensation i suppose. They do not explain, you must read between the lines . i can see where that could be a problem
      its a shame because i had a great idea also and can't peddle it for free. I would like to write a book about all the ideas that have been rejected . it would be many volumes i am sure .

      the old days we used to buy our cokes and gamble on the one who got the coke from the bottler the greater distance from our town. that has passed into history too bad.

    • I'm at work.

    • I don't supose it ever occured to you to engage you brain before occupying a place at the round table. why on earth would
      you not want to sell all the ko you could any where you can . do i detect an arogance that ko should not sell to the origional
      fast food outlet now owned by the largest holder of ko stock. that old boy must know how to hunt a little . I guess you have out
      hunted the likes of warren buffett . There must be some help out there somewhere, if you don't get help at Peachford clinic get
      help somewhere. now i understand why pro wrestling is alive and well . can you get a Coke at those establishments? hey I hope so
      .

    • The last thing in the world I would do is tie it in to a low end chain such as D.Q.

      Oh! I forgot. Volume at any cost, no matter who you have to sleep with. Real world class thinking.

      Y'all better rethunk it-this dog won't hunt!!!!!

      P.S. Bubba- you better get back in that Big Red Truck, you hear.

    • great will do more than that...by the way, have a great idea to share with ko, who or where should i contact for it? Appreciate the info. thank you.

    • For Coke in India, Thums Up Is
      the Real Thing
      ----
      By Nikhil Deogun and Jonathan Karp
      Staff Reporters of The Wall Street Journal

      NEW DELHI -- Donald Short, chief executive of Coca-Cola Co.'s Indian subsidiary, offers a couple of visitors his company's leading soft drink. The fizzy cola arrives in a familiar glass bottle emblazoned with a red logo. But wait a minute -- this isn't a Coke. It's Thums Up, and it outsells Coca-Cola by a 4-to-1 margin in some Indian markets. Coke bought Thums Up from an Indian bottler in 1993, and the brand is now so crucial in battling PepsiCo Inc. in India that Mr. Short last year made a
      brassy request to his boss in Atlanta. "Doug," he said to M. Douglas Ivester, Coke's chairman and chief executive officer, "in Bombay, my business card needs to read CEO of the Thums Up Co., not CEO of the Coca-Cola Co." In almost any other situation, such a request would be heresy. But this is India, and Coke is throwing out its playbook. Its emphasis on Thums Up after
      at first ignoring it shows how even a savvy marketer can misjudge a foreign country. "We're so successful in international business that we applied a tried and true formula . . . and it was the wrong formula to apply in India," says Douglas Daft, Coke's chief of Middle and Far East operations. For years, Coke had a small but successful business in India, with Coca-Cola
      as the country's leading soft drink. But in 1977, Coke pulled up stakes when a new government ordered the company to dilute
      its stake in the Indian unit and turn over its secret formula. Coke's bottlers, family-owned businesses that bought concentrate
      from Coke and bottled and distributed the drink across the country, were suddenly without a product. One bottler, Ramesh Chauhan
      of the Parle group, formulated an alternative cola, put it in a Coke bottle and asked other bottlers to taste the product. It
      was so similar that several thought Mr. Chauhan was trying to pass off an old bottle of Coke as a new drink. Thus Thums Up was
      born. Parle says it left the "b" out of Thumbs to make the name shorter and easier to remember. In 1993, with the Indian
      government liberalizing the economy and encouraging foreign investors, Coke returned to India and gained a commanding lead in the
      market by buying Thums Up; Limca, a cloudy lemon drink; and other brands from Parle.
      Mr. Ivester acknowledges. "I said,`Wait a minute. We bought this brand. I believe this brand can grow at the same time Coca-Cola can grow.' " A year ago, Mr. Short became Coke's third CEO in India in four years. Mr.Ivester advised him to be flexible, adding: "You don't have to do anything that you've done at Coke in your 20 years -- just do the right thing." Mr. Short is hiring Indian professionals and pushing Coke brands heavily with
      tie-ins to cricket and movies. The affable Coke executive is improving relations with bottlers and meeting frequently with
      the press. Most important, he is trying to make Coke more readily available by doubling the number of sales outlets to one
      million by the year 2000. Thums Up remains the company's biggest seller and fastest-growing brand in India, and Mr. Short has no
      qualms about giving it top billing. "I spent more on Thums Up than Coke last year, and I'll spend more money on Thums Up than Coke
      this year," he says. The flashy "I want my Thunder" ad campaign
      for Thums Up targets men ages 20 to 29. Some industry executives sayThums Up, unlike Coke, tastes good even when warm-an important trait in acountry where many people lack refrigerators.
      Coke expects its overall sales in India to grow 20% this year, colas. Fornow, Coke is taking Thums Up international, promising to export Thums Up and Limca to other countries in Asia with large Indian populations. "I think they are national treasures," Mr. Short says of the two brands. "I'll do everything I can to export these treasures out of India."

    • Dear Fellow Shareholders,

      Our messages are getting through to Berkshire Hathaway
      concerning Dairy Queen in reference to its serving Pepsi
      in its 1500 outlets, instead of KO. The secretary told me that
      she is getting calls on the subject and that she will
      pass them on to Mr. Buffett. So if you want to have some
      effect and help our company, get your friends and family
      to make the call. The # is 1-402-346-1400. I would like to
      take a moment to give credit to notbuffett for bringing up
      this matter and starting the ball rolling to getting KO
      in all 1500 Dairy Queens. So make the call everybody and
      be an active shareholder!!!!!!!! Also this is proof that
      these message boards are really useful . As I write this
      KO is up 1 5/8 !!!!!! GO KO !!!!!!!!!!!!!!!!!!!!

      MYCROFT

    • Thank You for your wonderful facts. And thank you for
      correcting my incorrect assumption that KO had 47% of the
      world liquid market share, I'm happy that I was wrong and that there is room to grow. I will call "Power Investors for Windows"
      so that they may correct their mistake.

      Go KO!!!!!!!!!!!!!!

      MYCROFT

    • Annual World Liquid Consumption - Coca-Cola Annual Statement

      The first number is the annual liquid consumption in unit cases of liquids. The second number is percentage that this liquid is compared to all liquids.

      Water 313 billion cases 42 percent
      Coffee & Tea 231 billion cases 31 percent
      Milk & Dairy 52 billion cases 7 percent
      Fruit juices 52 billion cases 7 percent
      Alcohol 45 billion cases 6 percent
      All other 22 billion cases 3 percent
      Coke Products 15 billion cases 2 percent
      Other soft drinks 15 billion cases 2 percent

      Total 745 billion cases 100 percent


      Both Goizueta and Ivester did not emphasize whether Coke has 47 or 50 percent of the soft drink market. Rather, the heavy emphasis is that Coke has only 2% of the liquid consumption market. What a brilliant strategy for the decades ahead.

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KO
44.78+0.09(+0.20%)May 27 4:00 PMEDT