Interesting observation. KO should expand in non-carbonated healthy beverages. One thought is going into natural juices and vita drinks. I know this sounds crazy but it could be a good move into a more health conscious drink. Hansen's is a drink that comes into mind (they also have a carbonated beverage) with good distribution channels on the West (where it's big) and the East (where it's emerging). Hansen's (HANS) has some pretty good numbers and a truly low stock price near $3. Thoughts.