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The Coca-Cola Company Message Board

  • ICEK39 ICEK39 Apr 30, 1998 9:39 AM Flag

    Nestea needs a change

    Investors in KO should demand highest quality and taste in all
    products to increase profits. KO dominates because Coke, Cherry
    Coke, Sprite,Powerade, Minute Maid, and Hi-C are A+++ or A quality.

    Fruitopia, and especially Nestea, are not top quality.
    Most Fruitopia flavors aredepressingly similar to Kool Aid; Nestea iced tea is undrinkable.

    Revamp these products, introduce a bottled water, and KO goes through the roof.

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    • Interesting observation. KO should expand in
      non-carbonated healthy beverages. One thought is going into
      natural juices and vita drinks. I know this sounds crazy
      but it could be a good move into a more health
      conscious drink. Hansen's is a drink that comes into mind
      (they also have a carbonated beverage) with good
      distribution channels on the West (where it's big) and the
      East (where it's emerging). Hansen's (HANS) has some
      pretty good numbers and a truly low stock price near $3.

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