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The Coca-Cola Company Message Board

  • mycrof4 mycrof4 May 6, 1998 8:22 AM Flag

    KO IN UZBEKISTAN AND CENTRAL ASIA WHERE

    By Hugh Pope
    Staff Reporter of The Wall
    Street Journal

    TASHKENT, Uzbekistan -- Some take
    the high road to the markets of post-Soviet Central
    Asia, like Karel van Brink, who is racking up his
    second million air miles as Colgate-Palmolive Co.'s
    chief salesman in the region.
    Others, like American
    soap-factory entrepreneur Paul Gussin, have to tramp the low
    road, across frontiers manned by corrupt border guards
    armed with machine guns.
    Market builders of all
    stripes -- including an Iranian company whose detergent
    bears the name "Barf" (the word means "snow" in
    Persian) -- are struggling for the same goal along the old
    Silk Road to China: building a brand-name presence in
    the republics south of Russia that until 1991 were
    domains of the Soviet Union.
    Led by the likes of
    Coca-Cola Co., Procter & Gamble Co. and

    Colgate-Palmolive, these marketers brave Kafkaesque bureaucracies
    and novice consumers to gain a beachhead in a region
    of 55 million people, where huge oil-and-gas
    reserves are fueling a rapidly growing consumer market. In
    an area where big global brands were unknown until a
    few years ago,these marketers struggle to dispel
    customers' quirky beliefs.
    Two years ago, at the
    ceremonial opening of a Coca-Cola plant in
    Kazakstan's
    capital of Almaty, a young Kazak journalist sprang this
    question on CocaCola executives: "In Soviet times, they
    told us that if you put a tooth into a cup of cola in
    the evening, it would have disappeared by the
    morning. Is that true?"

    Today Coke's red-and-white
    logo, virtually unknown a few years ago, is everywhere
    in Central Asia, and Coke is the region's best-known
    brand.
    "Even the prime minister of [war-torn] Tajikistan
    is calling us, wanting to know when we are going to
    come," boasts Ahmet Burak, Coke's general manager for
    the Caucasus and Central Asian Republics region. The
    division claims sales growth of 100% a year or more since
    it started business in 1993.
    Coke won't give
    dollar figures, but in 1997, its business grew 137%, and
    in 1996, the rise was 305%.

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    • If you need a good return but also want a safe
      investment where would you go ?
      In times of trouble where
      do you go .Our county just republished a paper from
      the 1930's the headlines were about the crash in the
      economy and business failing, bread lines, etc and a
      small insert, a filler type article, quoted the local
      Coca Cola bottler as saying that their business was
      doing very good .
      It is a fact that the movies did
      well in the thirties it was an excape from the reality
      of their daily lives and the shortage of money did
      not seem to deter the sale of Coke or movie tickets
      .
      The third world countries that are short on cash will
      most likely be akin to our country in the thirtys. In
      time of stress some relief is essential and a good
      cold Coke is a strong posibility.
      notbuffett

 
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