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The Coca-Cola Company Message Board

  • mycrof4 mycrof4 May 7, 1998 12:37 AM Flag

    COCA COLA POPULAR IN CHINA

    Coca-Cola Popular in China

    by Li
    Rongxia

    Two recent surveys confirmed that Coca-Cola is
    China's most popular soft drink.

    One of the
    surveys was conducted by the China Enterprise Management
    Association, the China Entrepreneurs
    Association and the
    Information Exchange Center of Chinese
    Enterprises.

    The survey was designed to identify the most popular
    items used in Chinese households. Questionaires were
    sent
    to 60,000 homes in 30 provinces, municipalities and
    autonomous regions.

    Coca-Cola was the beverage of
    choice for the largest number of
    respondents.

    Moreover, Coca-Cola came in first regarding market
    saturation and brand name reputation in the 1995
    urban
    main daily consumer goods survey sponsored by the CCTV
    and the State Statistical Bureau.

    In 1994,
    Coca-Cola China produced 136 million boxes of soft drink,
    accounting for 19 percent of the Chinese soft
    drink
    market. China currently has 16 Coca-Cola bottling
    factories, and the Coca-Cola Co. plans to open another
    17
    such plants in 1997. By then the company's investment
    in China will reach US$500 million.

    The
    Coca-Cola Co. is the world's biggest beverage firm, and its
    products are among the world's most popular
    soft
    drinks. They are sold in approximately 200 countries and
    regions.

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    • Coca-Cola Launches First Local Juice Brand in
      China

      The first juice brand to be produced in China by an
      international soft drinks company was today launched
      in
      Beijing and Tianjin by Coca-Cola China
      Ltd.

      Carrying the name of Tian Yu Di (Heaven and Earth), the
      new brand marks the successful transfer of the
      world's
      top beverage technology to create a distinct,
      non-carbonated, local juice line designed specifically for
      Chinese
      consumers.

      A joint undertaking between Coca-Cola, the world's
      largest soft drinks producer, and the China National
      Council
      of Light Industry, Tian Yu Di is designed to further
      grow the local soft drinks industry in
      China.

      Beverage base for Tian Yu Di, which is available in
      lychee, mango and guava flavors, is produced by
      Tianjin
      Jin-mei Beverage Co. Ltd., a joint venture between
      Coca-Cola China Ltd., the China National Council of
      Light
      Industry and its Tianjin affiliate.

      ``Tian Yu Di is
      a milestone in the development of the soft drinks
      industry in China,''said Steve Chan, executive
      vice
      president and general manager of Coca-Cola China Ltd.
      ``This unique brand is the result of joint
      cooperation
      to develop a line of top-quality juice drinks
      produced in China for Chinese tastes.

      ``Its
      introduction shows our ongoing support to develop and grow the
      local beverage industry. By combining the
      worldwide
      expertise of the Coca-Cola system with extensive local
      research into consumer tastes and preferences
      we have
      created a top quality local juice brand in the
      country.''

      Initially, Tian Yu Di will be available in Beijing and
      Tianjin with distribution planned for Shanghai in the
      next few
      months. Additional juice flavors, such as
      shanza, hami-melon, sugarcane, coconut and star fruit are
      planned for
      later launch.

      As the brand is
      introduced in other regions of China, it will be produced
      and distributed through the network of
      16
      Coca-Cola bottlers across the nation. Consideration will be
      given to launching Tian Yu Di in other markets in
      Asia
      at a later stage.

 
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