Coca-Cola Plans Introduction of Orangina in Japan, Paper Says
Bloomberg News June 15, 1998, 4:31 a.m. PT
Paris, June 15 (Bloomberg) -- Coca-Cola Co. plans to introduce Orangina in Japan and Argentina and across the U.S. -- the ``possibilities are numerous,'' Douglas Ivester, chairman and chief executive told French afternoon daily Le Monde. Coke, which awaits French regulatory approval for its 5 billion French francs ($821 million) purchase of Orangina from Pernod Ricard SA, doesn't plan to make other acquisitions in France, Ivester said. French consumption of soft drinks per resident is ``particularly low -- there's room for everybody,'' Ivester said, adding that Coca-Cola has just 8 to 9 percent of the French non-alcoholic drinks market, according to the paper.
Pernod Ricard, the world's fifth-largest liquor company, said on May 13 French regulatory authorities will make a decision on the sale of its Orangina soft-drink business to Coke by Sept. 18.