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The Coca-Cola Company Message Board

  • Rickson9 Rickson9 Jul 23, 1998 11:01 AM Flag

    It is quite obvious...

    that KO, fundamentally, is a superior company
    than PEP. With thicker margins and high returns while
    employing less debt, one could hardly disagree. However,
    what many people are confusing here (and everywhere
    else it seems) is that a great company doesn't come
    with a guarantee of a great price. Warren Buffett
    claimed his stake of the KO fortune by purchasing at a
    P/E of 10. People expecting the same results when
    buying at a P/E of 50 should probably think it over a
    bit more...

    "Investors making purchases in an
    overheated market need to recognize that it may often take
    an extended period for the value of even an
    outstanding company to catch up with the price they
    paid."
    - Warren Buffett

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • Thank you for you work and now I must try to dream up another problem to keep you sharp.
      notbuffett

    • But the fact that when Coke came out with the new
      Coke.It was a time when Pepsi was out selling Coke in the
      grocery stores now 10 years later Pepsi is on the ropes.
      The Coke machine is rentless and the Pepsi will be a
      small token player. If Coke wished the pepsi generation
      would be history. The power of the money and the
      ability to deliver is like The US vs Bannana Republics ,
      The war is all but over . The details of the clean-
      up
      will be left to the staff. But I agree a token
      opposition will be a necessary thing for Coke .

      notbuffett

    • more people prefer coca cola to pepsi cola and will always prefer coca cola because they like the taste better. slewski

    • KO cannot let PEP die because of anti-trust
      issues. Even if that was not the case, PEP is currently
      making many deals with college campus to be the sole
      supplier of soft-drinks. Of the eleven major college in RI
      only one, Providence College (I believe), has not
      signed a contract with PEP. Most of Connecticuts and
      Massachusetts in my region have gone to PEP. I know that KO has
      started this practice in the south, but I have no idea
      how the battle is elsewhere. If the New England trend
      is representative of the nation that KO may be
      running into a problem on college campuses.

    • I think domestically Frito-Lay's growth will slow
      with the fatter products. That is why the company
      first came out with it line of no-fat pretzel line
      which is not being followed with the WOW! chip line. It
      is my understanding that Frito-Lay is being pushed
      more aggressively into foreign markets. I was recently
      in Israel and their I often saw a KO machine next to
      a machine selling Frito-Lay products, this is also
      seen here in the US.

    • Thanks mkt,
      I wasn't really as miffed as I sounded. Anyone who knows someone from Georgia can't be all bad.
      Mike

    • My great uncle owned a sugar cane plantation in
      the Delta; I remember him telling all of his great
      neices/nephews about his lucrative contracts w/ coke and 'bout
      the blackmarket of sugar cane and its
      by-products.


      Cash2burn

    • I failed to mention that I have a buddy who lives
      in Austell that was a Radio/Telephone Operator in
      Nam. His name is T.F. Conner and he served in Nam from
      '68 thru '69 arround the Tet offensive, He spent most
      of his time at Lon Bein enjoying ice cold coca-cola.
      I'll ask you this ques., Why doesn't coke advertise
      Tab more often?


      mkt7rap

    • I failed to mention that I have a buddy who lives
      in Austell that was a Radio/Telephone Operator in
      Nam. His name is T.F. Conner and he served in Nam from
      '68 thru '69 arround the Tet offensive, He spent most
      of his time at Lon Bein enjoying ice cold coca-cola.
      I'll ask youthis ques., Why doesn't coke advertise Tab
      more often?


      mkt7rap

    • "figmo" means "F" it got my orders; eom.

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