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The Coca-Cola Company Message Board

  • mkt7rap mkt7rap Oct 28, 1998 10:25 PM Flag

    Ko is it and hits the spot!

    {Minute Maid Business System Well-Prepared for
    Current Orange Crop Shortfall

    HOUSTON, Oct. 28
    /PRNewswire/ -- The Minute Maid Company today made the
    following statement:

    While we expect to announce a
    price increase in the near future due to the
    lower-than-expected orange crops in Florida and Brazil, we want to
    reassure consumers that Minute Maid Premium orange juice
    will continue to have the same consistent great taste
    and quality that consumers have come to expect
    throughout the year, year after year.

    Minute Maid
    Premium orange juice has flexibility in supplies and has
    no shortage of high-quality orange juice, because we
    use oranges from multiple sources. While our prices
    will rise, our quality and availability will remain as
    high as ever. Tropicana, on the other hand, depends
    heavily on the Florida orange crop. Reliance on a single
    supply source could result in supply interruption to the
    marketplace and possible quality compromises.

    Even if
    the Florida orange crop experiences continuing
    difficulties in the future, the Minute Maid business system
    will always be well-positioned to respond.

    Minute Maid Company is an operating group of The
    Coca-Cola Company (NYSE: KO - news) and the world's leading
    marketer of premium fruit juices and drinks, with products
    in more than 25 countries.

    ``Minute Maid''
    is a registered trademark of The Coca-Cola Company.

    SOURCE: The Minute Maid Company}

    Mycroft7; aka

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