I dare to say that good news were quite the expected course of events before their disclosure, and no so much of a surprise. They did not really beat market expectations, they merely beat the estimates.
Beating market estimates and beating market expectations are the same as far as I am concerned. The market estimated a good quarter with earnings of 0.32 per share, and DWA delivered Great earnings with double the analysts estimates. A companies share price is largely based upon how much money it earns. DWA earned twice as much as what analysts expected. What saddens me is not what the company has done, but how much the street depends upon the blessing of its analysts before anyone is there to reward the company. For instance, despite the huge earnings this quarter, it will take some peon analyst with a hidden agenda to upgrade DWA from hold to strong buy before the market lemmings come swooping in to buy.