Maybe Katzenberg and Murdoch see themselves are animation kings in the future, trying to strip the likes of Disney. Both companies have just started making hit animation flicks and Paramount, Universal and Warner Bros are trying to step into the game as well. That kid market with it's licensing and year-after-year revenue (if it's not total crap) is too enticing for those guys in these trying times.
Fox's Ice Age last three movies each grossed over $600 million and the first was over $300 million, this may be something decent for the future. But who knows right, that is cool to hear about the theme park's style.