I think this is a buying opportunity from the overeaction of the softer than expected box office of Rise of the Guardians, In talking with people at the office many said they wanted to see Rise of the Guardians but in the next few weeks as most felt it was a holiday movie and could wait past the Thanksgiving weekend. They went to see Twilight or Skyfall instead this past weekend.
Also I think the first few days number would be soft because this movie is geared toward kids/family and most moms/dads on Wed and Thur were preparing or going somewhere for Thanksgiving. I would hardly expect them to drop everything to take their kids to a holiday themed movie when they have an opportunity over the next 5 weeks to do that.
I expect this will see steady numbers over the next 5-6 weeks, may not be a blockbuster but will do close to what was projected. I have found it amazing how analyst have already downgraded the stock and have said they will take a loss on the movie when so much of the holiday season is left and the reviews have been mostly positive.