I think this is an overeaction to a slow start to Rise of the Guardians. In talking with people at work today many said that they were planning to go to this movie but over the next few weeks as many saw it as a holiday movie. This past weekend they were going to Twilight and Skyfall.
Everyone seemed suprised that on Wed. and Thanksgiving day this movie was weak but it is targeted at kids and families. Most parents on these days were busy getting ready for the holiday and were not going to drop everything to go take their kids to a movie, especially when there is 5 weeks left in the holiday season.
I believe this move will be a steady performer in Dec. and will do fine with their numbers, not a blockbuster but good. Amazing how analyst have downgraded the stock and have already written it off as a bust. Some have said it won't even reach a 100 million mark in the US, that is only needing to do 14 million a week over the next 5 weeks! When kids are off for school break this will pick up again, they even mentioned that in the conference call last quarter.