Unfortunately Rise of the Guardians has done very poorly. Go to Box Office Mojo and compare.
1) I think DWA will only get the youngest of children in the family. Most kids 8 YO and up think "the Easter Bunny and Santa are for babies". 2) Overseas market will be slower than other DWA movies in that all the characters except for Santa are not big in other countries. 3) ROTG is considered a SANTA MOVIE by most and they don't normally do all that well.
I am a fan of DWA but think ROTG was a blunder on their part. I am not sure I agree with their upcoming film lineup either. The HTTYD 2 & 3, MAD4, MAD-Peng, KFP3 are all winners IMO. But some of the others are questionable. Picking up the classic film library was great for an income stream..... but making full length movies of past cartoon characters ( Casper, Sherman & Mr. Peabody etc ) is not a formula to success IMO. They need to stick to original content and new characters rather than re-treading old stuff.
This is my opinion, I am not a SHORT. I do believe DWA management is making their share of mistakes and it is reflected in the stock price. However if you believe in DWA then this is a good opportunity to pick up shares at a lower price.