DWA had a marketing problem which is more serious than any rev or cost problem.
They need to first target their market, estimate their revenues, and then adjust the budget
accordingly to ensure a profit.
With Guardians they likely did otherwise - determining the cost first and hoping for a profit.
Guardians ended up targeting the teenager mkt - too narrow to make a profit based on
its budget. It needs to target a broader audience with its average budget.
CROODS should do well - targeting the broader family market, domestic and international.
Revs should be around what it got with Madagascar.