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Microvision Inc. Message Board

  • microwishin microwishin Apr 19, 2007 2:02 PM Flag

    "virtually no competition" __ Charlie Burger

    This is not new but reading it again refinorces the potential market for MVIS's IPM - here are Charlie Burger's recent comments on Microvision:

    "...These same manufacturers tell Tokman that he has virtually no competition based on size, cost, power, and image brightness and contrast. As the PicoP ascends rapidly into handsets throughout 2009, Tokman expects his technology to begin appearing in luxury cars as reprogrammable, instrument-cluster displays with the added benefit for manufacturers of automobile modules that he eliminates the expensive manual process required to install the inferior display systems offered by his competitors."

    Link to article on Bens MVIS blog:

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    • I wonder what "reprogrammable: means exactly? My imagination is running wild here.

      This is paradigm shifting on a number of levels. And sounds like a real money savings for car manufacturers.

      Reprogrammable...What sparked my imagination having heard that word, is a car with a user defined instrument display. For instance, do I want the look and feel of an old car with analog instrumentation, or a modern digital display. And how about user defined placement of the instruments. Kind of like a computer desktop, where you can choose layout, colors etc.

      Question: Will the instrument panel be a rear projection material mounted where the dashboard is located? And behind it are the IPMs'?

      I wonder if Microsoft want in on this? It will take a computer to run all of this technology?????

    • I had a problem with that article when I first read it.
      I love this stock and it's management but I wish people would stop doing this. Especially people like Mr. Burger.
      Unless Burger had an exclusive interview with AT, then I would like to see proof where AT says," he expects MVIS technology to begin appearing in luxury cars as reprogrammable instrument cluster display".

      He did say....

      1- "There's alot of interest in using pico projectors for instrument cluster display applications - market is huge.
      We feel very excited about this opportunity".

      2- "This market is exciting, because we've heard from several Tier 1 integrators. They look at this as a major growth opportunity in the near future".

      3- "In terms of instrument cluster display - this is - we believe, is going to be even more profitable market for the Tier 1s and OEM's than the HUD, because ICD is going to be a hot feature coming down".

      No where have I heard or read anything about AT "expects" any OEM or Tier 1 integrator to do anything regarding ICD

      • 1 Reply to octoconch
      • Check this announcement from MVIS.

        <<<<< SNIP SNIP >>>>>

        "This is another major automotive Tier 1 to recognize the enormous potential of our laser scanning based projection system and it further reinforces our conviction that Microvision's PicoP technology can enable a diverse class of new and exciting automotive display solutions, beyond just head-up display (HUD) applications," said Alexander Tokman, President and CEO of Microvision.

        "Today, global automakers are looking for better, more efficient and flexible ways to display information to drivers and passengers. In addition to established information systems (car audio, vehicle monitoring, mobile phones), navigation systems are becoming common place. All of this information is displayed to the driver using a variety of display technologies with varying levels of performance and price. Microvision's ultra miniature laser projection display offers a higher degree of design flexibility and programmability compared with flat panel based technologies. For example, with PicoP automotive designers will be able to create irregular display surfaces that can be contoured and shaped to meet a variety of styles expectations and space constraints." -- concluded Tokman.

        <<<<< SNIP SNIP >>>>>

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