Bartel would've kept the shorts out of their house of pain if he'd started selling BEFORE his stock rocketed to $52+. Obviously, if he'd sold millions of shares between $28 and $35 TZOO might've never hit the $50's.
Unlike previous quarters, Bartel now deserves the nice payout he's recently recieved. Longs would be in trouble if no insider selling had happened but the stock had tanked. TZOO's 10 day chart looks like one that's been influenced by expected profit taking, not massive insider selling - which did occur.