As VLKAY is so low priced(PEG of .19), and it has been in a narrow trading range since December, I will have to see a breakout from that range to be interested. Others may take any initial gains before the uptrend is confirmed, but I will buy only when that uptrend shows greater consistency. Safety first.
Some is due to the global market which is up in general today. Some is also do to the reformulated Beetle which looks a little more masculine and may appeal to male buyers more than the current offering. The new one has a slight resemblance to the old Porsche 911 which is a big compliment.
Forgot to say the pop today is due to the new Beetle news. Whether it sells as good as the classic is the question. It may not.
VW needs to keep working toward making its cars more reliable thus more in line with their great looks, fit and finish.
Maybe would help to include 100k/miles paid maintenance/repairs as some makers are now doing? But, there would still be the inconvenience factor. Better solution is to make them as reliable as Japanese cars. Then, after 30 years of Honda/Acuras, even I would be an owner.