There are two things preventing me - at the moment - from getting into this stock.
1. Roy Warren's past with Bravo and the litigation he was involved in.
2. I wonder how long can Attitude Drinks go if it gets modest to virtually no sales revenue of note in 2012. In other words, if sales are far below the expectation of management, is 2012 do or die for Attitude Drinks, or does the company have the torque to stay in business through mid to late 2013?
"If" the company can stay afloat through mid to late 2013 even with modest earnings in 2012, I'm leaning towards getting in, and only because we're talking about a stock that's sitting at $.0038 a share. The likelihood is that it will go up to some extent, given that it's here at roughly a third of a penny now. So from that standpoint, there's minimal risk and obviously high reward.
This is a major league spec play, a swing-for-the-fences play. But investing even $5-10,000 is a lot of money to me, personally, and I'd still like to get some more intel on this company before jumping in. I have a call into their offices. Hopefully I'll hear something soon. Apparently Warren was out of town all last week and again some of this week.
I will say this. The product in and of itself has gotten very good reviews. Seems to be merely a matter of it getting increased visibility and gaining traction in the marketplace. I don't think we're dealing with a product issue here. So that's a positive, as far as I'm concerned.
Valid 2 cents worth. A smart investor will take their time and get all the facts situated before investing money at anything. You're already winning their as my friend Charlie Sheen would say.
To address your concerns with the litigation concerning Roy Warren's past with Bravo, there are NUMEROUS lawsuits in and about companies, CEO's, possible securities fraud, etc. You will "Never" know the true facts to those allegations, however you can verify that Roy Warren is NOT incarcerated, He was NEVER found guilty of any of those allegations and/or made to pay any fines. So therefore if he was guilty of wrong doing, he would have been made to pay a fine or penalty.
Unfortunately, we live in a lawsuit frenzied country with allegations flying in all directions. I'm not saying that Roy is squeaky clean, I personally never met him, so I cannot pass judgment at his direction, and until I read about him having to go to jail or pay fines by court order, I will not speculate further on the topic.
#2 regarding finances, revenue, etc, that is certainly the question to be answered. All I know is we have a product, Phase III, with great reviews, some are saying its way better than Muscle Milk, etc. The company is working on distribution, marketing, and making allegations that online sales are positive. Let the revenues generate this year and come time for the next 10-K, we're hopefully going to see some pps improvements.