This stock will always be a laggard. Con Ed is a few cents off ot's 52 week high. We are a few bucks off 52 week LOW. The dividend is not a valid arguement as this stock was once 82 a few years back. It is down over 20% this year.
Buy a little now ($41.50) and buy more if it goes lower. The current price is close enough to the 52-week low and the yield is high enough so that there appears to be little down-side risk. I bought at $37, but that was pure dumb luck. If it ever gets anywhere near that price again, I'll buy more. A LOT more! My guess is that we'll see $46 by year-end, but that's only if the overall market doesn't crash. If it does crash, this is the kind of stock you'll want to own.
Unless you can tell future, buy it where it is now. If it goes down you can average down. If you goes up, be happy with what you did. And in the meantime collect a good dividend yeild. None of us are smart enough to pick stock's low every time. Just decide if you like the yeild where it is on any given day, and either buy it, or don't buy it.