Buy a little now ($41.50) and buy more if it goes lower. The current price is close enough to the 52-week low and the yield is high enough so that there appears to be little down-side risk. I bought at $37, but that was pure dumb luck. If it ever gets anywhere near that price again, I'll buy more. A LOT more! My guess is that we'll see $46 by year-end, but that's only if the overall market doesn't crash. If it does crash, this is the kind of stock you'll want to own.