For a nutriceutical on a shoestring budget, I think we are doing extremely well. It's entirely demand driven. Pharma companies say that a physician has to be exposed to a drug name about 26 times before they remember it...
The point is we are like 1985, 1992 and 1997 rolled into one with the benefit of being a nutriceutical and social media. And in times when a 30 minute social conscience video about a warlord in Uganda can garner 80 million plus views in a week the possibilities are ripe. I do think if we do get a tobacco settlement, a bulk of it should go into marketing. I do also think if it works out there will be me-too competitors and will get a hard to refuse hostile takeover from a major.
But for only having Nuke John, Patrick Cox and the dentist Fassel really shaking the pom poms up to now, we are doing extremely well. And now it's up to Fred Couples, The Tennis Players and the company to take it to the next level. Do we hit the hockey stick before the physicians and insurance coverage are allowed to get involved- who knows, but a solid maybe.
Good insights, nohillsf, I agree! The medical field concerning adoption of a new substance, even one that has undergone study and testing runs at Glacial Speed. That venue is not the answer but it was VERY well to begin there and show respect, no fear and belief in the power of product to effect change. It was and remains also AWESOME to win respect from the medical establishment and we are already a good bit down that road. But our path to glory is beginning without the coronation of the good ole boys at the clubhouse. That was why we dropped InVentiv, they did the door to door, out to lunch visit thing. JH, Roskamp, Studies Flint/Pisa etc., vital and wonderful-> that they are going and look amazing is good enough for now, knowing they will and must take time to be done and done correctly to hold water. It was/is a necessary step part of the foundation needed.
You nailed it, Social Media! Advertising, endorsements Word Of Wireless took over word of mouth and has given it the Earth as a platform. This is the New Age we moved into.
Look back about what, 8 wks or so the Forbes ONLINE story about the gal with MS who is a mother and became a runner and climbs mountains. And her friend is a female cardiologist at, was it Berkley, and that physician takes Anatabloc and has a friend with MS who does and told this runner/climber Lady with MS about Anatabloc and said it may help to slow or halt progression of MS symptoms as an AI within the nervous system.
That 50 yrs ago would have been one Dr. talking to one patient or 2 and they in turn MAYBE to 1 or 2 in a long time frame.
NOW IT HAPPENS OVER A WIRELESS NETWORK AND GOES VIRAL!!!
One may become hundreds, thousands or millions.
I read the story and shared it with an MS patient I treat and she has others she will share it with and it lends tremendous credibility to Anatabloc and Star Scientific.
Taking it to the streets of Main Street and social media coupled with the likes of Fred and many others...we step out and up.
Oh, yeah and the why is because of what we all know--->Anatabloc works wonders for many human afflictions and humans abhor suffering illness.
It does no harm, helps many conditions, enhances wellness and supports AN ACTIVE PHYSICAL LIFESTYLE!
I have another post that awful yahoo won't allow, so I'll try in pieces ... apologies >>
I guess I can agree with chipper and you both.
We are doing extremely well, and it will likely be more of a slog than NJ thinks.
"The exponential 'hockey stick' curve of rising sales won't occur until Star can officially state what the benefits of Abloc are, and that won't occur until the publication of the Flint study in spring/summer 2013. Only then can they go on TV and really make the case for the product. Only then can they get on Dr. Oz, or Oprah, or some other celebrity's show and start a stampede to the product."
That is, unfortunately, likely overly optimistic too, sorry to say. You are leaving out the part where, only after sufficient scientific studies are on hand, then Star must go to the FDA and hammer out what THEY WILL ALLOW Star to say when making claims.
So there won't be just an explosion of Star PR as soon as ANY study results come out. They will have to be hidden away in scientific journals until FDA approves of some statement, and even at that the statement will be very limited and no embellishment is allowed.
I presume someone like Oz could cite a study, and comment on it (he IS a DOCTOR), but apparently Star cannot direct the public's attention to such study, because of the possibility of public misinterpretation of such esoteric fare.
If folks (all) would become ever-conscious of this fact ... the strict FDA protocol for claims about supplements ... then everyone could keep from constantly building unreasonable expectations and making demands for PR from the co that they CANNOT MEET. The endless banter about "more PR" is just useless wasted 1s and 0s. STAR KNOWS WHAT IT IS DOING, and if everyone will keep this matter in mind, SO WILL YOU. (I'm addressing all, not necessarily posters in this thread.)
This supplement marketing situation is, in that respect, a good news/bad news thing. Good news: it's on the market and a spectacular success under the circumstances, and word of mouth and celebrity endorsements (based on personal experience) are big helps. Otherwise we would all be in the dark about some new drug we hope the company will get approved in another 4 or 5 years, and no one would pay much attention.
The bad news is that once the data comes in about efficacy, FDA still holds the reins TIGHTLY, in light of the past experience with supplements and the risk that the public can be misled.