I did a little snooping around on the net and found the primary drugs used to treat these outbreaks are pretty expensive http://www.herpes-coldsores.com/compare-herpes-drugs.htm.
Annual cost estimates for each of the three major drugs are: approx -$4000/1500/4000/yr
If similar results may be achieved by Anatabloc at $1200/yr (or less) without some of the potential side effects listed I imagine this could be a popular choice. Interested in anyones comments or experience.