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Star Scientific, Inc. (CIGX) Message Board

  • cigx1967 cigx1967 Jan 13, 2013 6:26 AM Flag

    Great news-GNC

    As we were told at the ashm. We now get 300 pills for the same price as the 200 bottle. Management has learned that Anatabloc is more affective based on ones weight. So most people will see even more benefits when they increase the amount they take per day.

    Sentiment: Strong Buy

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    • One thing that needs to be addressed with this new 300 count product is that we lost all of the very favorable 5 star reviews associated with the old product. I just submitted a request to GNC to see if they could copy over the old reviews as this is essentially the same product and will help gain new customer's trust as they may not have seen the old reviews.

      I recommend you all do the same by submitting a query with GNC's customer service.

      Sentiment: Strong Buy

    • Star should address the change either through a PR or through their website. Personally, I'm thrilled there are more pills in the bottle now than before and that in effect, the cost has come down...but some guidance is needed as to why the change. It's a little confusing that GNC has the 300 pill bottle for order online (I haven't gone in the stores to check yet), but not the official Website. It may be that with the Thyroid study, the dose was 6 per day. I have seen some references to suggestions that TWO pills should be taken before bedtime, and I recall Jonnie telling my mom she should do that as well at the ASHM. His words to me were that they were coming out with a more convenient way of taking it. (I have never been inconvenienced by the pills so I wasn't sure how to understand that)--in fact, my bigger issue is remembering that they are NOT tic tacs or breathmints!!! :) I find them VERY easy to take. I was only taking 4 a day which seemed to be ok for me, but I am going to maybe up my dose to 6 a day now that there are 300 pills in the bottle to see if that's better for me. I do see chipper's concern about a drop in the purchase of bottles by the long time takers now that there is more bang for the buck. On the other hand, with a little more data, if we break into the market of Thyroid sufferers who realize how this will benefit them vice taking Synthroid, there could be a whole slew of new shoppers!! Am hoping that new marketing will really stress this and that will help too.

      Sentiment: Strong Buy

    • [Here's my post in its entirety as the first go-round got chopped due to my use of the 'greater than' symbol and the 'less than' symbol. Thanks Yahoo.]

      This move by management was anticipated by some (me included) back when A*bloc came out in August 2011 and everyone (me included) complained about the $99 price per bottle. I indicated back then that this was a price where the company HAD to start out (very high) as with the passage of time, they could lower the price, thereby stimulating demand. Few companies stimulate demand for a product by raising prices. So, this piece of marketing wisdom has now come to pass.

      But let's look at the effect this will have on the number of orders per year for an individual who takes 6 mg per day (2 1mg pills 3 times per day, which is what I take right now). The bottle of 200 pills lasts 200/6 = 33.33 days. The number of bottles required over 365 days = 365/33.33 = 10.95 bottles per year.

      With the new bottle containing 300 1mg pills, this user will find that 1 bottle of pills lasts 300/6 = 50 days, with the number of bottles required in a year = 365/50 = 7.52 bottles per year.

      Thus, IF the customer's usage remains constant while changing to the new bottle, the DECLINE in orders per year would equal 10.95 - 7.52 = 3.43 bottles per year, a decline of 31%.

      That decline is not insignificant. Will the customer increase his intake as recommended by STSI? Or will the customer 'pocket the savings' from moving to the new 300 ct bottle? To me, that is an interesting question because:

      1) If a happy customer is seeing results with his/her current usage (under the 200 ct bottle), then why would that customer up his/her usage? Wouldn't that person more likely save some money instead? (Annual savings = 3.43 * $79 = $271)

      2) If an unhappy customer is STILL using A*bloc, then upping his/her usage would likely occur just to see if improvement in physical well-being might yet occur.

      3) IF a NEW customer reads the label on the 300 ct bottle, and adopts the new recommended dosage, then the use of a 300 ct bottle would be roughly the same as for the old recommended dosage under the 200 ct bottle.
      Hypothesis: More than 80% of current users fall into category (1) while less than 20% of current users fall into category (2).

      New order rate hypothesis: Beginning in 2-3 months, the average daily order rate will decline by 0-20% over the amount of time that is required for NEW customers to outnumber the OLD customers in category (1). In other words, current happy customers will cut back on orders to take advantage of the extra 100 pills, causing a decline in daily order rates which won't be felt for another 2-3 months as new bottles are purchased and then used over a longer time period. This hypothesis relies on the hypothesis preceding it.

      I welcome feedback on both hypotheses, especially from those trained in market behavior research, where this type of issue falls. I would imagine the company would have discussed this issue in this context before arriving at their solution. I also welcome replies from those who see holes in any hypothesis, which may very well exist. Thanks in advance.

    • This move by management was anticipated by some (me included) back when A*bloc came out in August 2011 and everyone (me included) complained about the $99 price per bottle. I indicated back then that this was a price where the company HAD to start out (very high) as with the passage of time, they could lower the price, thereby stimulating demand. Few companies stimulate demand for a product by raising prices. So, this piece of marketing wisdom has now come to pass.

      But let's look at the effect this will have on the number of orders per year for an individual who takes 6 mg per day (2 1mg pills 3 times per day, which is what I take right now). The bottle of 200 pills lasts 200/6 = 33.33 days. The number of bottles required over 365 days = 365/33.33 = 10.95 bottles per year.

      With the new bottle containing 300 1mg pills, this user will find that 1 bottle of pills lasts 300/6 = 50 days, with the number of bottles required in a year = 365/50 = 7.52 bottles per year.

      Thus, IF the customer's usage remains constant while changing to the new bottle, the DECLINE in orders per year would equal 10.95 - 7.52 = 3.43 bottles per year, a decline of 31%.

      That decline is not insignificant. Will the customer increase his intake as recommended by STSI? Or will the customer 'pocket the savings' from moving to the new 300 ct bottle? To me, that is an interesting question because:

      1) If a happy customer is seeing results with his/her current usage (under the 200 ct bottle), then why would that customer up his/her usage? Wouldn't that person more likely save some money instead? (Annual savings = 3.43 * $79 = $271)

      2) If an unhappy customer is STILL using A*bloc, then upping his/her usage would likely occur just to see if improvement in physical well-being might yet occur.

      3) IF a NEW customer reads the label on the 300 ct bottle, and adopts the new recommended dosage, then the use of a 300 ct bottle would be roughly the same as for the old recommended dosage under the 200 ct bottle.

      Hypothesis: 80% of current users fall into category (1) while

    • Nothing on Star's website on this. No Pr's. where are you getting this info??

    • fwiw...133 bottles of unflavored left at gnc. i imagine it will change to 300 pills per bottle after that.

    • Check, so far by my notes in less than a month they have executed on 4 of the items they indicated were coming--Thyroid testing results, conirmation of the non-doping issues, announcement of a second brand ambassador, and a more convenient dosage! So at 6 pills average per day, they just went from a bottle that provided 33 days worth of dosage to 50 days worth of dosage. So atfull price ($99) we just went from about .50 cents a pill to .33 cents a pill-- or with the GNC gold card discount ($79)--we went from .40 cents a pill to.26 cents a pill-- FAR more affordable!!! :) Don't know about the rest of you, but I am REALLY liking the progress and execution of the path forward. CRP testing results next? :)

      Sentiment: Strong Buy

    • I assume they will change all the reoccurring orders to the 300 pill bottle. I wonder if it will happen automatically or if you need to cancel and resuscribe?

    • The 300 count box has 2.00mg anatabine citrate and the 200 count box has 1.00 mg of anatbine citrate...That is a great improvement.

    • good eye, cigx...thanks for the heads up!

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