The moron who wrote this article obviously doesn't understand the difference between Retail (Whole Foods) and Wholesale (Hain and United Natural Foods) and the implied multiples. If you want to look at an overpriced stock it's Hain. Not only is the reporter incredibly stupid but where is the editor who should make sure that Business Week doesn't look ridiculous. WFMI does have a high P/E but it's in the same ball park as Starbucks where it belongs.