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United Natural Foods, Inc. Message Board

  • wooglin_kai wooglin_kai Jan 2, 2007 12:15 PM Flag

    Woodstock Farms Milk v Private label

    I live in MA and periodically shop at Stop & Shop.
    A few months ago I noticed S & S carried Woodstock Farms organic milk. I thought it was strange that Woodstock Farms milk was situated away from other "name" organic milk and Stop & Shop's private label organic milk, Nature's Promise.

    If there's a date on food, I'll look...I noticed, with displeasure, that the date stamp on the Woodstock Farms milk (priced at 3.99) was very faint...then I looked at the Nature's promise milk and not only was its date stamp faint, it had the same font and look as Woodstock Farms! Nature's Promise milk is priced at 3.29. It appears to me that Woodstock Farms produces Nature's Promise (is that why Woodstock Farms milk is not placed among all the other organic milk offerings?).

    I did a quick search and came up with the following:

    I find it interesting that the writer believes that the private label organic milk business is tough due to the annonymous producer. Assuming I'm correct that Woodstock Farms produces Nature's Promise, is there any reason why I should pay more for Woodstock Farms--it has to be the same milk, right?

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    • I'm pretty sure Cornucopia, or something very similar used to be the name of UNFI.

      • 1 Reply to sunfund
      • The Cornucopia Institute, a nonprofit farm policy research group, is dedicated to the fight for economic justice for the family-scale farming community. The Organic Integrity Project acts as a corporate and governmental watchdog assuring that no compromises to the credibility of organic farming methods and the food it produces are made in the pursuit of profit


    • I believe that either Organic Valley or Aurora produces the Woodstock Milk. Aurora produces many of the mass market brands, and Wild Oats Organic Milk, which Wild Oats came clean about last year when Aurora was under scrutiny from the Cornucopia report. So, I would venture to guess that Aurora produces the Stop and Shop milk. I think Horizon/Organic Cow dropped most of their private label biz.

    • I believe, you need to take it one step further and determine what packer packs both of these PRIVATE LABEL lines.

      • 1 Reply to flaglerwrangler
      • Thanks for your reply, flag.

        I thought "PRIVATE LABEL" meant goods sold under a specific grocery store's "brand" name meaning one would not be able to locate say Stop & Shop's Nature's Promise private label milk at Shaws. Woodstock farms milk is available at Stop & Shop in Boston and a food coop in Middlebury, VT. I imagine it is also available at other outlets, hence I don't consider Woodstock Farms as a private label, rather its a brand of UNFI. Who produces and packages Nature's Promise and Woodstock Farms milk???
        Again, if both are produced and packaged at the same facility, regardless who owns it, wouldn't both products be the same and wouldn't it be a waste of money to buy Woodstock Farms milk?

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