you been doing this long? No stock falls when CNBC tauts it on an everyday basis - No stock!! Think of it like running a commercial. Airtime is cash in the bank for a stock. CNBC has been pushing REE like no ones business - usually when the stock is vasilating on the downside - Then, POP! I'm short this stock - But, you will get continued buying till they've milked as many longs as possible - THEN, back to 9.00!