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Castle Brands Inc. Message Board

  • pistolpete81 pistolpete81 Mar 27, 2013 8:10 PM Flag

    Distribution Channels for ROX products

    I stopped by our local Von's grocery store and there were no ROX products on their shelves. I asked the manager in charge of ordering product why, and he had not heard of their brands. I asked if he could begin to stock the Black Seal rum for a start and he said he would place an order.

    If ROX could make inroads to the major grocery chains instead of just liquor retailers, we would see a nice increase in revenue.

    Anyone else seeing ROX brands at their grocery stores?

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    • In FL. only Beer and Wine is sold at the grocery store. ABC Liquor carries some product. Walgreens has Goslings. Moving in the right direction.

    • Good question. I'm in MA, near the NH line. Few grocery stores here at all have liquor, and none in NH. From what I've noticed, my one groc store in the area that does have liquor does not have any ROX products, but they do have Goslings ginger beer. (Hannafords). This isn't uncommon, just a result of regulation in the terrain. From what I recall, Elliot's in MA too. So I'm interested in hearing about what some of the others in different states have to say. Where are you, Pete?

      • 3 Replies to spm330
      • In the New England area the Goslings Ginger beer distribution is handled by Polar Beverages.

        They have much longer relationships with most grocery stores than Castle does and it makes sense that they would have and easier time of adding the Gosling ginger beer to their existing menu of beverages and getting a slot on the shelves than Castle would breaking in with their first or second sku.

        In CT the liquor licenses used to be the most valuable asset in a store(much like Mass) as the quantity was controlled tightly and the state had little mom and pops doting the state.Some stores started buying up licenses to build mini chains, but the system really started to break down when new licenses were given to warehouse stores and new supermarkets(have to be separate buildings for liquor).

        Just recently a license was granted to Total Wine (private company) in Norwalk ,CT.The chain now has locations in 14 states. To give you an idea of their footprint, they have taken over 100% of an old linen's and things outlet.If stores with this big a footprint are the direction that the market is moving, for the next few years at least it should get easier for second and even third tier brands to get shelf space.

      • You think Illioit is going to tell? Not. Yea, some Walgreens in FL have separate Package stores. Interestingly enough Gos was on the shelf at eye level next to the register at my local South Beach location. As I mentioned before, another specialty store had hand signed and #'rd bottles. I drink wine and managed to get a B&S Betty Bottle. Excellent wine. But I believe not much going on with that. On another bit of irony,,,the x Republican FL Party Chairman Jim Greer got convicted today to18 months. In the article they mention special Bourbon. Probably Jefferson's. LMAO.

      • I'm out in the wild west SPM. Von's and Smith's are the major grocery stores here. They, along with Walmart, Costco and Sam's Club's all stock liquor and would be the grocery type retail outlets to target for ROX. I could request Black Seal at each of my locals and that would at least put ROX products on their radar. The big box stores have strict approval processes for adding new suppliers/products - so that would have to be something ROX corporate pursues.

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