Dont you think that comment was silly. If there are 1 billion plus people in china. Assume there are 500 million woman more or less. Then 50 million potential customers is not a market. Correct me if i m wrong thats a $1 billion market ready for us to reap the rewards!!
What about trademark protection in China?
Only the top 10% can afford COH, but they're so rich they buy LVMH, the other 90% will be happy with fakes.
I guess Coach will increase its presence in China gradually and will become yet another success brand of quality goods there.
If you look at Coach's store locations outside the U.S., you'll find many many locations in Japan, Korea, Hong Kong, Singapore, Taiwan etc etc, but not so in Europe. I guess they strategically avoid European countries (at least for now). Same reason you can't find a whole lot of Starbucks in Europe. Both companies are smart and they know their strength and weakness, and they know location, location and location (to expand).