I just saw the new catalog. It's official. They have taken the brand from understated elegance to looking like a clown. You can't go back so I hope there are a lot of clowns or this stock is going to tank.
I also liked the post with the link to the website to put this in perspective and the discussion about the issues. I just think the latest catalogue was not targeted to existing customers but new customers and it sent an existing customer a negative message.
Coach is one of the best managed companies out there. They do not throw fashion to the wind.Their products are closely researched and test marketed with consumers prior to being made available to the public like few others.This has contributed tremendously to their sucess. I have little doubt this formula will continue to work for Coach. They are the fashion setters not followers. Sorry shorts! COH is going to have a great year.
Iam real surprise that you got same reaction. Yes last week my wife picked up new catalogue and I was not impressed with new line up .. It lost Spring elegance that was I believe great hit doing spring season. I even bought many of their products and shipped to Japan as special gifts. they were very popular due to probably same reason you liked before new lineups. I only saw couple bags that I considered worth looking while last catalogue my wife picked 4 items .. If our reaction happens to be widespread, we might see slow quarters until next Spring .. I believe like I sated before, COH build image in Japan with beautiful pastel colored daisy flowers. Spring Fresh airy feeling. This new catalogue looks dark heavy brown tone Western country feel ,not popular in Japan.. COH will loose lot when double retail price chains do not produce. Lets hope we are wrong and COH designers are right, I rather be wrong here..
Your point about the western theme in Japan is a great point. A girl who dresses like a cowgirl in Japan is called a kogal. They have a very negative image in Japan (not too smart, sleazy). This style may alienate Japanese women and suggest they move on.
I feel like the latest catalogue trys to push its image on its customers rather than the customer deciding that the bag defines them. I'll be very surprised if the second half is successful.