I personally dislike appareal.. I know too much about fragil nature of this business from my family experience. My wife side had retail high fashion chain and my sister was employed fashion designer in NYC before she changed to advertising designer in charge of high fashion appareals. There are much better patent protected business or performance accountable product business.. Such as Immucor (BLUD) blood analyzer. spec will tell you that this is awsome machine that can return on investment in 18 month!! Clothing, who is to say this is better then others.. all relative..Not real scientific way to forecast future.. Look at GAP ,buyers for the co. though they were on right track but failed miserably. trusting with eyes..???? I only invest with hard scientific fast; even then it can go wrong but improves chance greatly. My conclusion to you look other area.. Most important selection criteria . World class and dominate player..even small Cap stock such as BLUD , in this needed area it's BIG player. Not even JNJ ;giant company can not touch. My favorites: BLUD, GLW, QCOM,DNA,KYPH... COH ok but to lesser degree SO no. on BEBE ,,CHS ???