Oh yeah, that would be terrible if they sold too many bags and accessories!! I teach high school in a fairly middle income district...a COH bag is on every young girl's agenda at some point. My older daughter, also a teacher, has at least 5 of them...one a year. This whole downgrade smoke screen is a scam!!! Fast Money must have suspected it when they instructed "buy the dips"!!
The biggest flaw with this morning's article, "Will Coach Become Too Popular", is that Business Week Online was comparing COH to Gap. Gap started to sell shouddy merchandise that wasn't fashion unique anymore. It lost its customer base to others who understood the customer better with their better products and marketing.
in fashion there is ALWAYS a thing called "too popular" and it is based on the entire life cycle of a fashion item. just because your daughter likes to have a new coach bag every season doesn't mean that every woman wants to be caught having what EVERY SINGLE WOMAN is carrying. and even worse-why would a grown woman want to be seen with a bag that middle schoolers are hoping to have. i was in a coach store and even the sales associate said she didn't want a bag that everyone has. "too popular" is completely necessary in fashion and it will happen with coach, if it has not already begun.