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Coach, Inc. Message Board

  • floppy_6 floppy_6 May 2, 2010 6:09 PM Flag

    Coach (China)

    From Barclays conference:

    Shanghai flagship, officially opened late April, right before Shanghai World Expo which will bring 70 millions visitors, enjoyed 1000 visitors a day. Sales is more than double than planned despite construction is still undergoing in adjacent building.
    Currently, 90% of Coach sales are generated in N. America or Japan
    China now is representing 10% of global luxury spending, expect to grow to 20% by 2013
    Awareness of Coach brand in China is only 8% now, compared to 72% in U.S.
    We now target to achieve $250 mils sales during 2012 in China
    94% of Chinese who had purchased Coach handbags intend to re-purchase Coach handbags vs. 80-85% in U.S. and lower number in Japan.
    13 net store opening in China is planned during 2010, increasing square footage by 50%
    20 stores to be opened next year in China
    Asia market outside of China and Japan: 90 shops generating $200 mils revenue

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