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Coach, Inc. Message Board

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  • tracycai tracycai Nov 17, 2010 11:27 AM Flag

    reminds me of crox shoes

    Although factory stores sell at a deep discount, the profit margin is still sub 70%, check their last conference call. Because of the volumn, they are able to cut costs by 30% therefore more top and bottom line growth. It is true that it hurt the brand image, but the brand that makes biggest profit is premium mass brand, nike, northface, etc. Volumn plus margin, not just margin.

 
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