I went yesterday to Woodbury Commons in NJ. There was a 45 minutes line to get in the Coach outlet. Coming back by train to NY, every shopper had a Coach bag with one or several items inside. It was laughable. Business is booming.
I recently bought my first Coach bag and wallet. Until I owned one I could not figure out what the hype was all about. Now, I will never own another bag that is NOT a Coach. In my opinion, the Coach quality and function is impeccable. Coach is the Apple of bags and wallets.
My friend in Shang Hai told me that elite stated to accept Coach as a good brand since this year. Coach is spending huge amount of air time marketing in China. Elites used to think Coach is for working class, they only buy Gucci and LV bags, but since the marketing wave, they started to think it is also trendy to own Coach bags, don't forget, average Coach bags sell around $300 in China and no outlets.