true I mean it is a rough time for the brand... you have competition coming hard at different pricing points where it didn't previously exist... I think the fact that we already are down ~30% YTD shows an opportunity... it is contrarian and certainly painful today... but there is potential.. So we'll see I suppose.
KORS and spade are coming at COH's jugular... COH needs to stay calm and come up with the branding strategy to take president over the lifestyle strategy... IMO
As I said over and over and over many times on this board; they should have countered KORS right from the beginning; they did not; it's too late right now; it would take a miracle for Coach to take back all the customers they have been losing to KORS; go out to the world and see for yourself; people either carry KORS bags or Tory Burch.