Under LinkedIn Corp. CEO Jeff Weiner, the professional networking company has grown from an outfit that could hold its biweekly all-staff meetings in the company cafeteria to beaming a webcast around the world to more than 3,000 employees.
That global work force has expanded by about 1,000 last year alone.
Faced with that kind of growth, Weiner said it’s easy to become too involved in “getting stuff done.”
The natural inclination is to just step in, roll up your sleeves and solve the problem.
“It’s certainly the fastest way to get something done,” Weiner said. “But it just won’t scale.
Since he arrived at LinkedIn Corp. at the end of 2008, membership has more than tripled to 187 million. In the same period, Weiner has replumbed the business model to emphasize revenue from selling recruiting leads to employers, and away from selling premium subscriptions to job seekers that was the company’s early focus.
Revenue from corporate talent scouts has grown sixfold, helping to push annual revenue to over $1 billion. These corporate accounts, which cost as much as $8,200 a year, now kick in 55 percent of LinkedIn’s sales.
Weiner leans on best practices to keep LinkedIn on track as it grows. Coaching, strategy and communication are key.