Since he arrived at LinkedIn Corp. at the end of 2008, membership has more than tripled to 187 million. In the same period, Weiner has replumbed the business model to emphasize revenue from selling recruiting leads to employers, and away from selling premium subscriptions to job seekers that was the company’s early focus.
Revenue from corporate talent scouts has grown sixfold, helping to push annual revenue to over $1 billion. These corporate accounts, which cost as much as $8,200 a year, now kick in 55 percent of LinkedIn’s sales.
Weiner leans on best practices to keep LinkedIn on track as it grows. Coaching, strategy and communication are key.