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LinkedIn Corporation Message Board

  • flankenking flankenking Mar 23, 2013 12:20 PM Flag

    A company with such facts is extreme undervalued: with only 36 million like today

    Fiscal 2013 Financial Guidance of Local Corp:

    Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

    Adjusted Net Income – Adjusted Net Income for 2013 is expected to be at least $5 million, which would result in approximately $1 million in debt-free cash flow. The company defines debt-free cash flow as cash provided by operating activities, less capital expenditures

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    • Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      .

      Local Corporation Reaches Record Mobile, Organic and Total Search Traffic
      Press Release: Local Corporation – 5 hours ago.. .
      .

      IRVINE, Calif.--(BUSINESS WIRE)--

      Local Corporation (LOCM), a leading online local media company, today announced record mobile, organic and total search traffic for the first quarter 2013.

      The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

      Organic traffic also continued to grow, representing 49 million MUVs during the first quarter, up 40 percent from 35 million MUVs during the year ago period.

      The company reached 106 million total MUVs during the first quarter, up 13 percent from 94 million MUVs during the year ago period.

      “Traffic volumes remain a key performance indicator for our business. We exceeded our first quarter expectations in each area, which provides us with a strong foundation for performance for the year,” said Heath Clarke, Local Corporation chairman and CEO.

      All site traffic and usage statistics are from third-party service providers engaged by the company. Quarterly MUV traffic is equal to the aggregate of each month's MUV traffic numbers in that quarter. Traffic and the company’s monetization of that traffic combine to determine its revenues for any given period. The company’s traffic volume alone for a period should not be viewed as demonstrative of its financial results for such period.

      • 1 Reply to flankenking
      • The Strategy of Local Corp (1): We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local marketing budgets from traditional media formats to digital media formats. Our strategy for pursuing this opportunity includes the following key components:

        • Increase growth drivers: Key to driving our growth is: the expansion of both our reach (the number of MUVs we serve) and the monetization of that reach (how much ad revenue we generate from those users); and by increasing the number of SMB customers using our platform.

        • Diversify product offerings : In 2010 and 2011, we took steps to diversify our revenue sources, while maintaining our focus on local offerings through the acquisition of: Octane360, which serves as the technology platform for many of our SMB ad products, in the third quarter of 2010; Krillion, which provides near-real-time product and inventory information; and SMG in mid-2011. Our development and acquisition efforts also represent a point of differentiation from an increasingly crowded field in online advertising. We believe that a diversity of offerings will differentiate us from certain of our competitors that may offer only one or two of our services, but not the full suite of our product offerings which we believe appeals to our customers and partners alike.

        • Increase organic traffic: Our O&O growth strategy continues to be focused on increasing organic traffic to our websites, which includes organic and SEO traffic and expanding the monetization of the users we reach today. We believe that adding more content, such as product pricing and inventory information from Krillion, and presenting that content in a useful way to our users, will ultimately drive more organic and SEO traffic over time, both of which are our high margin traffic sources, compared to SEM sourced traffic. We plan to add more content to the website that appeal to our core demographic of soccer moms.

    • Local Corp had reached about 108 millon Monthly Unique Visitors in Q1/2013
      after my estimates: About 76 million about the flagship-site and about 32 million from the network.

      Flagship-Site of Local Corp: Monthly Unique Visitors increased 39.8% in first both month of 2013 against the same period of 2012

      Compare between 2-month-period January/February 2013 with same period in 2012:

      01/2012 = 18,745,778 Monthly Unique Visitors
      02/2012 = 17,323,693 Monthly Unique Visitors
      That are together in 01/2012 and 02/2012 = 36,069,471 Monthly Unique Visitors.

      01/2013 = 26,410,927 Monthly Unique Visitors
      02/2013 = 24,017,605 Monthly Unique Visitors
      That are together in 01/2013 and 02/2013 = 50,428,532 Monthly Unique Visitors

      My estimate of 75 million Monthly Unique Visitors were reached, if the Monthly Unique Visitors in Marach are 24.6 million, but I believe we will see more than 26 million.

      About 32 million unique visitors about network. Base of my estimate are the the following numberbs of Q3/2012 - and since this times Local Corp has extended the network from 1,000 to 1,200 sites.

      Local Corporation Reaches Record Overall, Mobile and Organic Quarterly Search Traffic
      Company Ranked 8th on List of Top 50 Digital Advertising Networks
      IRVINE, Calif.--(BUSINESS WIRE)--Oct. 4, 2012-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced record total, mobile and organic search traffic for the third quarter 2012.
      The company reached over 101 million total monthly unique visitors (MUVs) during the third quarter, up 10 percent from 92 million MUVs during the year ago period.

      From this more than 101 million total monthly unique visitors was after siteanalytics 69,656,433 from the flaghshipsite(07/12: 25,322,291; 08/12: 23,578,549; 09/12: 20,755,593) – the result is about 31.5 million about network in Q3/2012

    • Local Corp is THE pioneer in local technology

      • Proprietary platform and know-how
      »Real time business, product and services data integration
      »Large scale local/commercial content production and syndication
      »Very large scale CPC ad-serving and distribution
      »Web indexing and local search relevance
      »Very large scale SEO, SEM campaign expertise
      »Local display ad production and syndication
      »Web hosting and local/commercial domain name acquisition

      •12 patents issued, 8 pending
      »Key patents
      –Local web indexing (for indexing local web sites across the web)
      –Pay per call for local and commercial searches via a mobile device (multiple patents)
      •The billion dollar industry question: How do we monetize mobile?
      –Dynamic cascading menu search (for product search on tablets and smart phones)
      –Bulk domain registration and content management (for very large scale SEO)

    • Linkdedin has only 10% more US-Monthly-Unique-Visitors than Local Corp

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year

      Compare with the development of Linkedins Unique Visitors:
      11/2012: 26,050,157 Monthly Unique Visitors
      12/2012: 26,216,865 Monthly Unique Visitors
      01/2013: 30,495,948 Monthly Unique Visitors
      02/2013: 27,410,040 Monthly Unique Visitors
      Decrease of 10,12% (February has only 28 days against 31 in January) against January and an increase of 7,71% year-over-year

    • Local Corp in compare

      Local Corp development of Unique Visitors:
      11/2012: 18,745,842 Monthly Unique Visitors
      12/2012: 22,738,206 Monthly Unique Visitors
      01/2013: 26,410,927 Monthly Unique Visitors
      02/2013: 24,017,605 Monthly Unique Visitors
      Decrease of 9.06% (February has only 28 days against 31 in January) against January and an increase of 38.64% year-over-year
      Compare with the development of Yelp's Unique Visitors:
      11/2012: 19,358,705 Monthly Unique Visitors
      12/2012: 21,017,483 Monthly Unique Visitors
      01/2013: 22,293,301 Monthly Unique Visitors
      02/2013: 21,063,155 Monthly Unique Visitors
      Decrease of 5.52% (February has only 28 days against 31 in January) against January and an increase of 12.66% year-over-year
      Compare with the development of Google's Unique Visitors:
      11/2012: 170,708,977 Monthly Unique Visitors
      12/2012: 172,771,973 Monthly Unique Visitors
      01/2013: 174,123,575 Monthly Unique Visitors
      02/2013: 173,396,028 Monthly Unique Visitors
      Decrease of 0.42% (February has only 28 days against 31 in January) against January and an increase of 10.73% year-over-year
      Compare with the development of Zillow’s Unique Visitors:
      11/2012: 10,978,144 Monthly Unique Visitors
      12/2012: 11,366,564 Monthly Unique Visitors
      01/2013: 14,298,071 Monthly Unique Visitors
      02/2013: 13,415,496 Monthly Unique Visitors
      Decrease of 6.17% (February has only 28 days against 31 in January) against January and an increase of 45.23% year-over-year
      Compare with the development of ANGI’s Unique Visitors:
      11/2012: 2,603,340 Monthly Unique Visitors
      12/2012: 2,551,023 Monthly Unique Visitors
      01/2013: 3,454,644 Monthly Unique Visitors
      02/2013:3,185,928 Monthly Unique Visitors
      Decrease of 7,78% (February has only 28 days against 31 in January) against January and an increase of 50,10% Y-o-Y
      Compare with the development of Meetme’s Unique Visitors:
      11/2012: 3,279,980 Monthly Unique Visitors
      12/2012: 3,129,931 Monthly Unique Visitors
      01/2013: 2,992,949 Monthly Unique Visitors
      02/2013: 2,453,968 Monthly Unique Visitors

 
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