Updated user interface includes a simplified Home Page and provides consumers a unified app discovery experience across both mobile and web properties.
The mobile app discovery SERP now has a cleaner look and offers ratings, average scores, screen shots, and industry leading recommendation engine results
Reminds me Google very much, there is no other apps search alike.
Agreed. Trying to understand that aspect as well. Why use mimvi, when Google Play is nicely integrated into all Android phones. Where as with mimvi, it launches you to a browser and is not integrated to our phones. The app doesn't seem all that impressive.
However, I do know that mimvi's core revenues most likely won't be the mimvi search app, but instead in it's ability to search and how their search algorithms can be used across different mobile platforms.