I believe within this calendar year, Foodmaker anticipates opening 100-110 units, with six to ten of those franchised. The remaining, as I understand, will be company owned and operated. MOST of these new store openings are within existing JB areas or bordering areas they have a nearby JB presence already. This allows them to benefit from the economies of their distribtuion and advertising. Parts of Oregon--Portland area, I believe,--is an example of a "new" area, allowing them to benefit from the fact they have JB locations on both sides in Washington and California.
It would be a stockholder plus to have some ability and plans to grow in new areas like SBUX, wouldn't it. For growth in a burger company, take a look at Carl Karcher (NYSE: CKR) message boards and read about their expansion potential, co-branding successess both locally and nationally, and their chain rejuvination plans with the Carl's Jr. and Hardee's concepts.
When visiting this board (especially if you're not familiar with the Carl's Jr. concept) start about 120 messages back at the beginning of May. It's been a busy board since the stock has corrected itself after Wall Street anticipations outpaced reality.