Regardless of the fundamentals, this one's due for a correction. Take a look back at the beginning of June.
The clues are:
1. High volume at an all-time top (Ask yourself, are the big boys buying at an all-time top?) If the answer is "YES", then better buy some more shares.
2. The Bollinger Band width is narrowing. That means that liquidity in this stock is diminishing. It's essentially putting in a blow-off top. When the BB width widens, the stock will probably head south.
3. RSI is diverging negatively, as it did in late May before the correction down.
4. Consumer staple stocks have been pounded lately by the media as "safe-havens" and don't forget that terrific dividend. U R are in Peter Lynch heaven.
If you are basing your "investment" on cereal consumption, you're going to get whipsawed. CIS is an "equity" not the cereal itself. A very tough distinction for savvy consumer staple stock investors.