1) Read the history of General Mills. 2) Examine the financials of General Mills. 3) Review the historical prices/dividends of General Mills. 4) Browse the Wiki page on Minneapolis, read about the PEOPLE who work at General Mills.
If you've read all that and already made the decision to invest, good for you. If you read all that and decided not to invest, what are you waiting for?
This was a company built nearly a century ago for the long haul. It's good to see some things really do stay the same.
Do I know a great deal about the earnings? Of course not. If that information was readily available, everyone would buy or sell accordingly - but nobody knows. I would ASSUME, and I stress this is an assumption, but the earnings will be extremely positive since the dividend just got a nice little boost.