Knowing all of this, you must have bought ahead of earnings, congrats. Your right, it was not rocket science to figure all this out, that's why this was as steal at 48 and 49 and 50, where it has spent a lot of the year.
I mean how stupid would you have to be to go short knowing all of this, pretty dumb!
Yes, they've raised prices and reduced the quantity of their products at the same time. But usually sales suffer as a result of taking the same measures in other businesses because people stop buying them, naturally. Coming out ahead while reducing costs (which is what it is fundamentally) and not endangering consumer demand and loyalty actually IS rocket science.
Try running your own business.. it's not easy for sure