You should hang in there. Its a transitional phase for them. There is definitely money to be made in the TV everywhere business. People don't want to just watch on their TV. They are watching on their computers, tablets, phones. NFLX is also proof that traditional tv is changing. The problem with SYNC is it doesnt yet have the capacity to scale the business to that level. Thats exactly why they are making investments in bostons. They need servers, they need people, they need additional supplies to be able to effectively scale this business. Once the boston office is at its most optimal efficient point this stock will do well. Content partnerships saved nflx and subscriber partnerships will save SYNC. Imagine bringing in double the subscriber growth that we currently have now. That means more ad impressions and more dollars. Trust me on this one. Just hold. Forget you even owned the stock then one day you will wake up when its like $10 and be like damn im glad i held.