You forgot one thing. Those options you speak of? They were automatic trades. In other words, the holders did not sell by choice. They were exercised by rules. You are not reading into it enough. I doubt this stock will stay this low. Retail is very strong, and with the recent acquisitions, this will certainly move up. Nothing negative on this one.
I would like to see the "rules". The last time I had options,once they were vested you could exercise the option and hold the stock. The decision to exercise and sell at the same time is made by option holders who want the cash or don't want to exercise and HOLD because there is a tax due on the profit over the option strike price.
An option holder, who believes the stock has a good upside would not sell their stock - making them a long term investor. Programed selling is an option holders choice.
the company reported excellent earnings and the stock popped 15% AFTER your comment before retreating (um, maybe the worst month in the market of the past two years had something to do with that?)
and, as the prior commentator noted, insider sales were done under an automated program with NO input from the insiders. i don't think that was a 'tell' although if you in fact sold at >$14 or have 20/20 hindsight like the rest of us, congrats, probably time to get back onboard.