Here's a promotional idea. If you like it, it was my idea. If you hate it, my wife thought it up: Doctor shows like Fox's 'House', are always trying to get some cutting edge cures in their stories. So would it not be good PR if the 'miracle cure' one week could be Antisense based? Maybe a supermodel is hit with Ebola just before a big fashion show, and is saved in time to go do her runway strut, etc. (ok,I'm no writer!)
Point is, if you have a friend or relative in the TV biz, they probably are looking for fresh ideas, so why not send them some info about AVI's groundbreaking tech?