December $32 strike at $3 puts you in the money at $35. The compelling elements include Open Interest (see the spike at the $28 and $32 strikes) and the spread of volume around the other strike prices. That coupled with a distinct lack of put option open interest makes it compelling. Buying a higher strike (e.g., $35) brings the December expiration into question, as it will need to go to $38+ before you are in the money. If December isn't a viable time frame then look at the March $33 strike around $6/share.
In the end, owning the stock is the best avenue because then you aren't locked into a time frame, but the leverage from the option is exceptional on this one.
Good point. Plus, when you buy the stock outright, you create a self-fulfilling prophecy, as you own the shares and have taken them off the street, creating demand, and pushing the stock higher by your very purchase.