Its interesting how in different parts of the country the Costco experience is so much divergent from each other. You mention Kroger and how they provide such a superior product to Costco. Here in Arizona, the Kroger affiliate, Frys Food, doesnt hold a candle to Costco. The meat, produce and general customer service at Costco far outperform the Kroger affiliate. The gas prices at Costco are the lowest in the Phoenix area, even with the Kroger discount plan.