In the first place, people aren't inclined to distrust Costco as they are Bank of America when their fees increased, given the latter's role in the 2008-09 financial crisis. And secondarily, Costco appears to have avoided the PR nightmare that accompanied Netflix's announcement to increase its fees and split into two separate companies.Come November, Costco will once again be more expensive than rivals Sam's Club and BJ's Wholesale. Loyalists will argue that it's worth it, and paying an extra $5 or $10 a year isn't much.
It's been 6 years since a fee increase. If you don't see the value in your membership, Costco allows you to get all your money back, in full, at any time your card is valid. Thanks to the bashers, but they are attacking the wrong company ..... have a nice day :)