The story here isn't how COST did compared to analyst forecasts. The story here is how COST compared to last year and to it's competitors. Their financials are up year-on-year despite a tough economic environment. Moving up 2-3% might not sound like a lot and is less than the street was expecting. However, compared to Walmart (who basically held even or were negative across the board), COST looks a fair amount better.
Their model is working great and their membership revenue should help balance out results in tough economic times.
YOUR ANSWER IS 1000% ON THE MONEY.........ZEROTO1.........IM TRYING TO GET BACK INTO COST-STOCK AT $115.00 OR LESS, OWNED IT AT $112.00 ( on last sell off ) AND SOLD IT AT $116.00 ( MY MOM NEVER SAID I WAS SMART....hahahahaha...right....hahahahaha......BUT IF I GET IT BACK AGAIN I PROMISE IM NOT SELLING IT.......WISH I JUST BOT IT IN JAN./2013 AND HELD IT AND I WONT BE CRYING NOW.....
some people are too stupid to read and understand financials. they beat the same prior year revs and profit. they just didnt hit what the analysts wanted. prior year .95 this year .96 analysts number 1.02